Every user is assigned a unique writing style when their first letter is generated. This style is used for every letter the system produces for you: across all your cases, to all institutions, for the entire lifetime of your account.
To the institution, every letter reads like you wrote it yourself. Not a service. Not a template. You.
What the writing style controls
Your writing style is a unique combination across multiple dimensions that shapes how every letter sounds:
- Tone: how the letter feels. Formal and measured, firm and assertive, rights-focused and legalistic, or calm and reasoned.
- Opening style: how the letter begins. A direct demand, a rights invocation, a factual summary, a formal notice, or a personal impact statement.
- Structure: how the argument is organised. Chronological building to legal points, legal framework first then facts, demand upfront then justification, or impact leading to legal basis.
- Lead argument: which legal angle leads. CIFAS evidential threshold, GDPR erasure rights, procedural failure, data accuracy, burden of proof, or proportionality.
- Rhetorical approach: how the case is argued. Dismantling the institution's evidence, highlighting procedural failures, establishing legitimate activity, arguing proportionality, or invoking regulatory obligations.
- Sentence style: short and punchy, long and compound, or a mix.
- Formality level: formal, conversational-formal, or legalistic.
- How you refer to yourself: direct ("I demand"), polite ("I would ask"), assertive ("I am formally notifying you"), or personal ("this has affected my ability to").
- How legislation is cited: full references, short references, casual references, or academic style.
- Paragraph density: dense paragraphs, medium, light, or mixed.
- Distinctive phrasing: specific phrases you consistently use across all letters, making your voice recognisable.
- Argument depth: which arguments get detailed treatment and which get brief mention, based on what's strongest for your case.
- Layout: traditional formal, compact modern, reference-led, or subject-led.
- Paragraph format: prose, numbered points, headed sections, or a mix.
- Sign-off style: formal close, expectation close, escalation close, or direct close.
- Demand placement: where the removal demand appears (opening, closing, bookended, or embedded throughout).
When it's assigned
Your writing style is created when your first letter is generated. You don't choose it and you don't see the individual settings; the system assigns a unique combination that differs from every other user.
Your writing style never changes. Once assigned, it's permanent. Every letter you generate (across all cases, to all institutions) uses the same style. This is deliberate: it ensures consistency, which is what makes the letters convincing.
Why it matters
Institutions receive challenges from many people. If every letter sounded the same (same phrasing, same structure, same tone), it would be obvious they were generated by a service. The writing style system prevents this:
- Your letters sound like you: consistent voice across every letter you send.
- No two users sound alike: your writing style is drawn from over 350 million possible combinations. The system matches yours strategically and uniquely based on your case context.
- Uniqueness is verified: every letter is checked to confirm it matches your style before it's shown to you.
The result: to the institution, you appear to be someone who understands the legal frameworks, knows their rights, and is articulating a well-prepared challenge. Which is exactly what's happening, just with the system's help.
Can I change my writing style?
No. The writing style is permanent and cannot be edited or reset. This is intentional: if your writing style changed mid-case, the institution would notice the inconsistency. A consistent voice across all correspondence is more convincing than a different approach each time.
However, you can adjust individual letters using the refine chat. If you want a specific letter to be more aggressive, more detailed, or more concise, the refine chat adjusts that letter while preserving your overall style.
How it works with refinement
When you refine a letter (asking the system to change the tone, add arguments, or adjust detail), the refinement stays within your writing style. The system modifies the content while maintaining your voice. You can also manually edit the letter text directly if you prefer.
Social media content (if your roadmap includes a social media pressure step) is exempt from the writing style system; it uses a different format appropriate for public platforms.
