Brand
Brand Guidelines
Logo usage, colour palette, typography, and downloadable assets for ADVICIFAS Pro.
Logo
Logo usage
Use the Pro logo on dark backgrounds and the dark variant on light backgrounds. Always maintain clear space around the logo.
Pro Logo (Dark background)
Primary usage on dark surfaces
Pro Logo (Light background)
For light surfaces and print
Please don't
Stretch or distort the logo
Change the logo colours
Add effects like shadows or outlines
Place on busy or low-contrast backgrounds
Colour
Colour palette
Click any swatch to copy the hex value.
Core
Accent
Typography
SF Pro typeface
Outfit is used across the entire platform. Six weights from Regular to Black.
400
Regular
The quick brown fox jumps over the lazy dog
500
Medium
Upload your CIFAS report
600
Semibold
Letters Written For You
700
Bold
Your Personalised Roadmap
800
Extrabold
Remove it like a Pro
900
Black
Unfairly Labeled a Fraud Risk
Usage
Guidelines
How to reference ADVICIFAS Pro in content and communications.
Name
Always write as "ADVICIFAS Pro" with ADVICIFAS in all caps and Pro capitalised. Never "Advicifas", "advicifas pro", or "ADVICIFAS PRO".
Description
"ADVICIFAS Pro is a platform for challenging CIFAS markers." Avoid calling it a tool, app, or service. It's a platform.
Tone
Direct, confident, and empathetic. Never aggressive toward institutions. Never dismissive of the user's situation. Always factual about legal frameworks.
Linking
When linking to ADVICIFAS Pro, use advicifas.org as the canonical URL. Never link to internal routes or staging environments.
Get Started
Unfairly Labeled?
Fight Back.
Upload your CIFAS report and start challenging your marker in under 2 minutes. £14.99/month. Cancel anytime.
