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ADVICIFAS: A Major Shift — From Services to Strategy

ADVICIFAS is ending services for new clients and launching strategy packages that put you in control with faster, clearer, more trusted outcomes.

Smartphone Mockup representing the new ADVICIFAS Strategy Package
Smartphone Mockup representing the new ADVICIFAS Strategy Package
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ADVICIFAS
Corporate Protective
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August 19, 2025

For years, ADVICIFAS has helped people challenge and remove unjust CIFAS markers — one-to-one, case-by-case, through intense service delivery.

We’ve supported hundreds of clients in getting their financial lives back on track.

But now we’re making a major shift: We are no longer offering CIFAS marker removal as a retail service. Instead, we’ve created something better — for you.

Why We're No Longer Offering Services

The demand for CIFAS marker removal has grown — but so has confusion, misinformation, and exploitation.

We built ADVICIFAS to bring clarity to that chaos. For years, we’ve worked one-to-one with clients, helping them challenge unjust CIFAS markers and rebuild their financial lives.

But the traditional “service model” no longer works.

Clients don’t want to wait weeks for updates, chase someone for support, or wonder what’s happening behind the scenes. And we don’t want you to either.

That’s why we’ve made a clean break. No more services. No more case-by-case handling. We’ve replaced it with something better.

What Clients Really Want — And Expect

When people search for help with a CIFAS marker, they’re not expecting a solicitor, a long onboarding process, or someone to “fix it for them”.

What they’re really looking for is simple:

Tell me what to send, who to send it to, and how to do it properly.

People want speed, clarity, and results — not dependency.

That’s exactly what our new model is designed to deliver.

Market Trust Is Broken — And It Affects Everyone

Trust in this market has collapsed.

  • Solicitors portraying CIFAS as a legal issue (when it’s not) charging thousands with little to show for it.
  • Scam firms vanish after taking payment.
  • Even genuine providers are called “scammers” when results take time.

We’ve seen it firsthand — cases where all the work was done, yet frustration turned into false accusations because a bank didn’t respond fast enough. That’s not just unfair — it’s dangerous.

In a market this volatile, trust-based service models no longer work. So we’ve taken the trust out of the equation completely.

No waiting. No empty promises. Just one powerful delivery with ongoing support.

What We're Offering Instead

We now offer the ADVICIFAS CIFAS Marker Removal Strategy Package — a personalised, one-off document pack built to help you take action confidently and get the results you want and need.

What’s inside?

  • A complaint letter produced by industry-leading specialists tailored to your specific marker
  • Legal and regulatory arguments
  • Emotional harm and financial impact documentation
  • Templates for bank, CEO, CIFAS, and ombudsman escalation
  • A full step-by-step guide strategy plan built with clear instructions, and tailored to your specific CIFAS marker
  • Advice from us as a free add-on to help give you additional guidance through the process

You get everything in one go — with zero waiting and full control.

Our specialists will keep you moving in the right, and avoiding the wrong, places.

Why This Works Better Than Services

Well, there’s numerous reasons why, here’s a few:

  • You don’t wait — you act
  • You don’t rely on updates — you have the full strategy
  • You don’t gamble on trust — you get proven documentation
  • You don’t wonder what’s happening — you know exactly what to do
  • You don’t get stuck — you ask us for advice via your free add-on

This is what services should have been from the beginning — without the delays, dependency, or disappointment.

Why You Have a Better Chance When You Do It Yourself

One of the most important — and misunderstood — shifts happening right now is how banks and regulators treat third-party complaints (even from solicitors) compared to those sent by the customer directly.

In the early days, having a representative made your case appear stronger. But that’s changed.

Now we’re seeing a consistent pattern across major institutions:

  • Banks treat third-party reps — including law firms and specialists — as generic, templated, or even adversarial.
  • Complaint teams and decision-makers often delay, dismiss, or deflect when a rep is involved.
  • It overcomplicates the process as the institution involves legal teams which, as a result, drops the likelihood of removing your CIFAS marker massively.
  • The ombudsman gives more weight to complaints that come directly from the person affected.
  • Institutions are more likely to respond in your favour, take emotional harm seriously, and properly review the case when the complaint is coming from you — not someone “acting on your behalf”.

In short, you’re taken more seriously when you speak for yourself — and with our strategy package, you’re not just doing it alone. You’re doing it better and faster than most reps ever could.

We give you the structure, the wording, the arguments, and the pressure points — and when you combine that with your own voice, it becomes far more compelling than anything coming from a firm or solicitor.

This isn’t about cutting costs or avoiding hassle. It’s about getting you the results you want — by making you the credible, empowered person institutions have to answer to.

Trust in Yourself — Not Their Narrative

Let’s be honest: most people don’t even realise they can challenge a CIFAS marker themselves.

And even when they do, they’re quickly told it’s far too difficult, technical, and unlikely to succeed without expensive legal help.

This isn’t a coincidence. It’s a sales tactic.

Most solicitor firms actively discourage people from trying on their own — not by saying it’s impossible, but by repeatedly claiming it’s highly complex, rarely successful, and only winnable through legal channels.

It’s designed to make you doubt yourself and feel forced into paying their extortionate fees.

But here’s what we’ve seen, time and time again:

When you’re equipped with the right documents, guidance, and escalation routes — you’re more likely to succeed than if you’d hired someone else.

Why Self-Managed Complaints Work Better

  • Institutions prefer hearing directly from the person affected: They take personal representations more seriously.
  • Solicitor-led complaints feel generic: Banks and fraud teams are increasingly pushing back against third-party reps who send the same templates with little substance, impacting the possibility of removing your CIFAS marker.
  • When it’s your voice, the impact lands harder: Your story, your harm, your words — that’s what builds pressure, good will gestures, and gets you the results you want and need.

You Don't Need to Be a Lawyer/Solicitor — Just Well Equipped

That’s exactly why we’ve built the strategy package: so you can act with confidence, clarity, and credibility. Without spending thousands or handing control to someone else.

It contains industry-unknown knowledge gathered over years of experience, pushed into strategy to deliver fast and reliable results.

If you’ve been made to feel that success is unlikely unless you pay up — you’ve been sold a story.

The truth? You’re far more capable than they want you to believe.

We're Still Leading — Just Smarter

We were the first specialist organisation to offer CIFAS removal support.

We’ve built the model that others now copy. But leadership also means knowing when to adopt.

This isn’t a step back — it’s a step up.

A cleaner, more empowering model that finally puts you in control.

We're Still Building — And You're Part of It

The successes we’ve had over the past few years haven’t come from guesswork or legal loopholes — it’s come from structured, strategic complaints.

These are the exact same frameworks that are now included in our document packages.

When you receive your strategy pack, you’re not getting a stripped-down version of what we used to do.

You’re getting the exact structure, language, and escalation plans that led to over 300 CIFAS markers being successfully removed with a 98% success rate.

The difference is that now, you’re in control of it — and you don’t have to wait on us or anyone else to act.

That said, this new model is still evolving:

  • Adding new and/or changing templates based on case outcomes
  • Updating tactics as complaint handling processes change
  • Refining tone and structure to respond to how institutions are behaving now
  • Preparing add-ons and expansions for more complex cases

If you’re an early user of this new system, you’re not just using a static product — you’re helping shape a smarter, more effective way of fighting back.

This is a living system, backed by proven results, and constantly improving to stay one step ahead.

Now You Choose

Here’s how our new strategy package compares to the traditional service model:

Category Traditional Services ADVICIFAS Strategy Package
Response Time Delayed — work is done in stages Instant — everything delivered upfront
Control You rely on someone else You take full control
Transparency Limited visibility 100% transparent — you see and understand everything
Institutional Success Rate Falling — third-party reps deprioritised or ignored Rising — direct personal complaints taken more seriously
Fees £800–£3,000+ (solicitors often charge more) Fixed £800 — no upsells or extras
Trust & Scam Risk High — services often labelled scams when slow or unclear Low — instant delivery, no trust-based delays
Stress Level High — chasing updates, unknown outcomes Low — full clarity, no chasing, no guesswork

Package Updates and Improvements

We’re constantly improving the ADVICIFAS Strategy Package to reflect what works best in real cases — not theory.

Every update is shaped by what regulators respond to, how institutions behave, and what actually gets results in the current climate — something you can’t do nor adapt to with services.

Here’s what’s recently been added or improved:

– Nothing as of yet

Current Clients: Nothing Has Changed For You

If you’re already an ADVICIFAS client, rest assured — nothing about your service, support, or case is changing.

We’re still managing your case exactly as agreed, and we remain fully committed to seeing it through to completion.

The changes we’ve announced only affect new clients going forward, not those we’ve already taken on.

If you have questions or concerns, you can direct these to your specialist or by email at [email protected].

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